History of Accessibility
On July 26th, 1990, George H. W. Bush signed the American with Disabilities Act (ADA). This year marked the 28th anniversary of this Civil Rights document. The ADA was passed with the intent of creating an equal opportunity for people with disabilities by protecting their rights and preventing discrimination in all areas of public life.
The Department of Justice (DOJ) recently declared that Title III of the ADA covers not only covers physical locations but websites as well; all goods, services, and activities provided to the public must be accessible to all consumers. Websites are a service and therefore should be accessible. The DOJ has furthered their findings and set the precedent with several cases, specifically the suit against Peapod which requires companies to ensure that their websites and mobile applications are accessible to individuals with disabilities, specifically users with limited manual dexterity.
ABOUT THE LARGEST MINORITY
The disability market base is a huge, untapped market. According to the 2010 US census, 56.7 million people—19 percent of the population—live with a disability. This is a large minority that should be taken into consideration. Those of us with disabilities are people too and should be treated as such. The average age of our population is also rising and even though disability can affect anyone at any time, once people reach age 65, they are six times as likely to acquire a disability. Baby Boomers are not just aging, they control 70% of all disposable income in the United States creating a call to action for accessibility. The market needs to respond to those with the buying power; an inaccessible market will cause the market will hurt.
With making services more accessible, society would be responding to the market and in doing so, be creating a greater market base. So, why not adapt the non-accessible features to allow any consumer with any ability to utilize any service? This would be a win-win for the growing disability community and the general market as well.
AbiliTrek was founded to help make the world a more accessible place. Our Search and Review platform helps people with disabilities plan, and our Consulting services helps businesses become accessible.
The Search and Review platform helps people find places where they can go without worrying. We are closing the gap between how abled people and people with disabilities interact with their cities.
Our Consulting business is helping businesses become more accessible in a way that makes business sense as well as being the right thing to do. We help businesses serve their customers better, and then help those customers connect with the newly accessible business.
AbiliTrek is achieving our goal to make the world more accessible.